Behind The Content | Marketing For Entrepreneurs

It's All In The Bread with Colleen Dantzler | Five Loaves

Meet Colleen Dantzler — the multi-talented creator behind **Five Loaves**, a fast-growing micro bakery built on creativity, family, and a whole lot of sourdough starter.
Colleen and I go *way* back (all the way to my high-school senior photos!), and it’s been so special to watch each other grow our businesses over the years. In this episode, we dive into how Colleen turned her love for baking into a thriving bakery alongside her husband.
What started as a therapeutic outlet while being a stay-at-home mom to two kids has evolved into a full-blown creative venture. From sourdough loaves to pumpkin-shaped breads, banana bread, and her signature fruit scones, Five Loaves brings something fresh and fun to the table every week. Colleen shares: ✨ How she rediscovered creativity after leaving marketing ✨
The inspiration behind starting Five Loaves ✨ Why she mills all her own flour — and what makes their bread so special ✨ The truth about entrepreneurship (spoiler: it’s not always glamorous) ✨ Her dreams of expanding into new markets and eventually shipping nationwide.
We also open up about the importance of mental health, managing stress, and finding real support while building something from scratch. Whether you’re a foodie, a fellow entrepreneur, or someone chasing a dream of your own, this interview will make you feel inspired, grounded, and hungry for homemade bread. 🍞✨
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Building a Better-for-You Beverage Brand with the Founder of Crispy Cool

In this episode of Behind The Content, I sit down with Kenzie Holdway, founder of Crispy Cool, a better-for-you canned beverage company that she launched in 2022 with her husband’s help. Inspired by her own intolerance to carbonation, Kenzie set out to create a drink that was refreshing, flavorful, and low in sugar—without the harsh bubbles of traditional sparkling drinks.
Kenzie shares the real story behind building a beverage brand from scratch: from navigating the formulation process to finding a co-packer and distributor, and the countless setbacks and lessons learned along the way. What started as a $3,000 idea has turned into a growing brand fueled by grit, creativity, and an unwavering belief in her mission.
We also talk about the realities of entrepreneurship in the beverage industry, including getting a distilling license, working with a tight marketing budget, and the mindset it takes to push through rejection and uncertainty. Kenzie opens up about the importance of community, persistence, and how she and her husband continue to balance life, business, and family dreams.

Do You Need To Be Running Paid Ads? With Ashley Brock *Paid Ads Queen*

In this episode of Behind the Content, I sit down with Ashley Brock, founder of the Paid Ads Academy and an expert in all things advertising. We dive into her background, how she built her business, and her unique perspective on the balance between paid and organic marketing.
Ashley shares what she’s learned from years in the ad world—everything from the pros and cons of working with agencies to why creators should always be focused on learning new skills and staying adaptable in the ever-changing world of digital media. We also talk about the growing role of AI in content creation and how it can help streamline the process without losing authenticity.
We get honest about the creative side of ads—what makes them work, what doesn’t, and how to make content that actually connects. Ashley and I talk about using emotion, tone, and articulation to deliver messages that feel real, and we share some laughs about the “cheesy” ads we’ve both made along the way.
Ashley, known as the “Ad Queen,” also breaks down practical strategies for creating hooks and series, using organic posts as ads, and selling across different price ranges while building genuine community online.
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Building Community and Strategy in the Creator Economy

In this episode, Kelly records outdoors in the crisp fall air of Georgia and reflects on her journey with **KB Media Equine**, her equestrian-focused brand of her media business. What started as a niche equestrian project has taught her invaluable lessons about **community-building, content strategy, and authentic connection**—insights she now brings to other businesses across industries. Kelly emphasizes that there has never been a better time to be in the **social media creator space**, with the value of online presence at an all-time high. She shares her five core principles for building a thriving community:
1. **Create relatable, shareable content** tailored to your target audience.
2. **Blend entertainment with brand awareness**, making content enjoyable while still strategic.
3. **Diversify platforms**—from podcasts to skit series—to reach audiences in multiple ways.
4. **Build trust before monetizing**—authenticity must come first.
5. **Analyze and adjust** your strategy continuously to stay aligned with your goals.
Drawing on her own projects, including a self-funded equestrian documentary series that cost around $9,000 with support from a single sponsor, Kelly explains how storytelling can elevate a brand. She also highlights the importance of **consistent content, clear messaging, and a strong production team** to make podcasts and docu-series successful.

Service Based Business Social Media Strategy | Dr.Matt Bradley of Modern Vet

In this episode, I have a fascinating conversation with Dr. Matt Bradley, a small animal veterinarian and owner of Modern Vet in Atlanta, Georgia. We explore his journey into entrepreneurship and how he launched his own veterinary practice. Dr. Bradley emphasizes the vital role of marketing, particularly through social media, in building customer awareness and loyalty.
He shares his insights on the power of creative content in a service-based business, discussing how it impacts both the top and bottom of the sales funnel. We also touch on the importance of producing personal and authentic content, which he believes has significantly contributed to the growth of his practice. Through our conversation, Dr. Bradley opens up about the challenges he faced, including feeling pressure from competition and judgment from peers in the veterinary field.
Over time, he has learned to embrace confidence in his content creation, despite encountering negative comments on some of his viral posts. A standout moment in the episode is when he shares how incorporating humor and comedy into his branding has brought value and engagement to his content. He reflects on a viral video about cat nails that sparked controversy, highlighting the delicate balance he strives to maintain with his comedic approach.
Additionally, we discuss the dynamics of competition and collaboration within the veterinary industry, and Dr. Bradley emphasizes the importance of structure and cadence in effective content creation.
Throughout the episode, Dr. Bradley's passion for pet care shines through, especially when he explains how his love for his dog, Rufus, inspired him to pursue a veterinary career and identify gaps in the market. Ultimately, this conversation is a relatable and insightful look into the evolving landscape of veterinary services and the impact of marketing in today's digital age.
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Creating Content: The Journey | Jessica Waters | Ep 5

In this episode, I sit down with Jessica Waters, the owner of J. Miles Design, a virtual interior design company based in Atlanta. We kick off our conversation by exploring Jessica's previous business endeavors and her journey into entrepreneurship.
She shares valuable insights on the reality that not everyone is suited to be a social media influencer and highlights the crucial role ads play in building a successful business. As we chat, Jessica opens up about her own transformation throughout our collaboration on her marketing strategy. Initially, she felt uncomfortable being on camera, but over time, she found her confidence, which motivated her to push through her insecurities.
She emphasizes how important it is to have a personal brand that truly reflects who you are, as that authenticity can create a positive impact on your business. We dive into the significance of video marketing and social media, particularly through our shared experiences in creating a marketing strategy for an interior design business.
Jessica and I also discuss the specific challenges women face in the business world, including insecurities and judgment from others. We both agree on the necessity of building confidence and persistence when pursuing your goals and the power of collaboration in fostering a supportive work environment. Jessica shares her journey from spending 14 years in the corporate world, feeling a constant craving for creativity, to starting her own business with just herself.
Today, she has grown her team to five employees, highlighting one of the biggest struggles—finding trustworthy and hardworking team members. Finally, Jessica reflects on her belief that entrepreneurship is an inherent quality, noting that even those who have tried to start their own businesses often find it's not for everyone.
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Why Goals Matter in Business | Ep 4

In this episode, I dive into my journey as an entrepreneur and the goals I've set for my business. I share personal stories and those pivotal "aha" moments that really shaped my perspective. Reflecting on the struggles I faced in 2023, including losing clients and making significant changes in my life, I talk about how these challenges have influenced both me and my business. Despite the tough times, I'm proud to say I achieved all of my goals this year.
I discuss my future aspirations, such as surrounding myself with positivity, feeling excited about my work, and creating the life I envision for myself. I encourage you to write down your own goals and stay focused on them, while also being open to vulnerability and the changes that come with being an entrepreneur. This journey is about growth, and I'm here to share how you can embrace yours.
xo-
Kelly

Use and Abuse Social Media For Your Business | Ep 3

In this episode of "Behind The Content," I dive into the ever-controversial topic of social media and its dual impact on both personal lives and businesses. I reflect on the common perceptions and misconceptions surrounding social media, acknowledging the negative aspects, like the potential for it to be a time suck and the struggle many face in understanding how to use it effectively. However, I also highlight the incredible opportunities that social media provides for brand awareness and building connections with target audiences. Through sharing my personal experiences and valuable insights, I aim to inspire listeners to embrace social media as a powerful tool rather than avoid it.
The conversation navigates the pros and cons of social media, recognizing that it's a hot topic with strong opinions on each side. I discuss how it can connect us and facilitate growth for our businesses and personal brands, while also acknowledging its potential to drain us and foster feelings of inadequacy through comparison. Ultimately, I emphasize that the key lies in individual preferences and usage habits—finding a balance that works for each of us. Join me as we explore the complexities of social media in this thought-provoking episode!

Mindset for 2025 | Ep 2

In the debut episode of "Behind the Content," host Kelly Berry enthusiastically kicks off the new year, expressing excitement about launching the podcast after months of preparation. With a humorous nod to her perfectionist tendencies that led to multiple unreleased episodes, Kelly emphasizes her passion for helping entrepreneurs gain a fresh perspective on marketing.
This episode centers around the concept of mindset, underscoring its pivotal role in entrepreneurial success. Kelly shares her belief that having a mindset that embraces the possibility of achieving one's dreams is vital for anyone running a business, whether it's product-based or service-oriented. She encourages listeners to recognize the financial and personal freedoms that entrepreneurship can bring, fostering a belief in their unique offerings.
Throughout the episode, Kelly reflects on her own experiences as an aggressive dreamer and discusses the importance of manifesting goals through persistence. She challenges common fears that may hold entrepreneurs back, emphasizing that doubt can prevent them from pursuing remarkable opportunities. Kelly asserts that to achieve success, entrepreneurs must be their own biggest advocates, pushing beyond self-imposed limitations.
Ultimately, this episode serves as an inspiring call to action for entrepreneurs to cultivate a proactive mindset, redefine their aspirations, and fully invest in their journeys. Kelly invites her audience to join her as she explores creative and customer-centric strategies in future episodes, promising valuable insights along the way.
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Business Risks: Trust Your Gut

In this episode, I’m diving into the crucial role that risk-taking plays in achieving success. I truly believe that taking risks is essential for growth, but it’s just as important to consider the potential consequences of our decisions. I’ll discuss how valuable feedback is, but I emphasize that we should primarily listen to those who have encountered similar situations.
I’m also excited to share stories about both successful and unsuccessful risk-takers, showcasing the variety of outcomes that can arise from bold choices. I want to take a moment to apologize for my recent break and to thank each of you for your continued support. Your patience means the world to me, especially since I know I've been absent from social media.
In this episode, I'll encourage you to trust your gut feelings, embrace creativity, and take the time to think about your goals. I firmly believe in the power of manifestation and that taking risks can lead to incredible opportunities. Join me as we explore the transformative nature of stepping out of our comfort zones on our journey toward success!